DA 2 | Karan Patil

Zomato Data Analysis

The primary business objectives for the Zomato data analysis project are as follows:

1. Optimize restaurant operations: Utilize the data to identify areas for improvement in restaurant operations, such as streamlining order management, enhancing delivery efficiency, and optimizing inventory management processes.

2. Improve customer experience: Analyze customer feedback, preferences, and behavior to identify opportunities for enhancing the overall dining experience, personalized recommendations, and targeted marketing strategies.

3. Increase profitability: Identify key drivers of revenue and cost optimization by analyzing the data to optimize pricing strategies, identify high-margin menu items, and minimize wastage. Implement data-driven insights to improve profit margins.

4. Enhance decision-making: Utilize data analysis and visualization techniques in Excel and SQL to extract valuable insights for informed decision-making across various areas, including marketing campaigns, menu planning, staffing, and resource allocation.

5. Drive competitive advantage: Leverage advanced analytics tools like Tableau and Power BI to create visually compelling dashboards and reports that provide actionable insights, enabling the organization to stay ahead of the competition and make data-driven strategic decisions.

Excel Work

As a data analyst, I have worked on a real-world project analyzing Zomato data to drive business objectives and achieve tangible results. Using Excel, I transformed raw data into meaningful insights and visualizations, creating interactive dashboards. My focus was on optimizing restaurant operations, improving customer experience, increasing profitability, enhancing decision-making, and driving competitive advantage. Through data-driven strategies and actionable recommendations, I contributed to the growth and success of the business. Take a look at the attached Excel Dashboard and other snippets.

Dashboard :

Some Excel snippets :

Sql Work

Using SQL, I analyzed Zomato data to achieve various business objectives. I optimized restaurant operations by identifying inefficiencies and suggesting improvements. By analyzing customer feedback and preferences, I improved the overall customer experience. Through data-driven insights, I identified opportunities to increase profitability by optimizing pricing strategies and reducing costs. My analysis enabled informed decision-making for key stakeholders, leading to more effective business strategies. Leveraging SQL, I provided a competitive advantage by uncovering market trends and recommending actionable recommendations for growth.

Tableau Presentation

I successfully analyzed Zomato data to optimize restaurant operations, improve customer experience, increase profitability, enhance decision-making, and drive competitive advantage. Utilized Tableau to create visually appealing dashboards that showcased key insights and trends. Leveraged interactive visualizations to highlight areas for improvement, such as identifying popular cuisines, peak dining hours, and customer preferences. Implemented data-driven recommendations for menu optimization, targeted marketing campaigns, and operational efficiency enhancements. Demonstrated the impact of data-driven insights on revenue growth and customer satisfaction through clear and concise presentations.

Dashboard :

Some Tableau snippets :

PowerBI

In my analysis of Zomato data, I leveraged PowerBI to create visually appealing dashboards that addressed various business objectives. I focused on optimizing restaurant operations by identifying key performance indicators (KPIs) such as order delivery time, customer ratings, and restaurant ratings. By analyzing customer feedback and preferences, I proposed strategies to improve the overall customer experience. Furthermore, I conducted profitability analysis by examining factors like average order value, cost analysis, and revenue trends. These insights facilitated data-driven decision-making and provided a competitive advantage to stakeholders.